Guides: BUS 122: Decision Making for Managers: Researching the Viability of a New Product, e.g.,

For information on what already exists, begin with Google

You need to research the viability of a new product (the "Piercer" personal alarm). Search Google to learn about similar products that already exist, e.g. the Mace personal alarm:

Product names to search: “personal alarm” or “safety alarm” or “medical alerts”
Discover some company names: Mace, SABRE, RESQME, CareAlert Canada ; Robocopp
What are the target markets of the competition? e.g., women, joggers, elderly
What marketing approach do they use? (e.g., for personal safety and self-defense)