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For information on what already exists, begin with Google
You need to research the viability of a new product (the "Piercer" personal alarm). Search Google to learn about similar products that already exist, e.g. the Mace personal alarm:


- Product names to search: “personal alarm” or “safety alarm” or “medical alerts”
- Discover some company names: Mace, SABRE, RESQME, CareAlert Canada ; Robocopp
- What are the target markets of the competition? e.g., women, joggers, elderly
- What marketing approach do they use? (e.g., for personal safety and self-defense)
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