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BUS 122: Decision Making for Managers

For information on what already exists, begin with Google

You need to research the viability of a new product (the "Piercer" personal alarm). Search Google to learn about similar products that already exist, e.g. the Mace personal alarm:





  • Product names to search:  “personal alarm” or “safety alarm” or “medical alerts
  • Discover some company names: Mace, SABRE, RESQME, CareAlert Canada ; Robocopp
  • What are the target markets of the competition?  e.g., women, joggers, elderly
  • What marketing approach do they use? (e.g., for personal safety and self-defense)

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