Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.
Library HoursLibrary SearchOff-campus AccessRenew LoansRedeemer AppRedeemer UniversityCollege

BUS 122: Decision Making for Managers

For information on what already exists, begin with Google

You need to research the viability of a new product (the "Piercer" personal alarm). Search Google to learn about similar products that already exist, e.g. the Mace personal alarm:

 

 

 

 

  • Product names to search:  “personal alarm” or “safety alarm” or “medical alerts”
  • Discover some company names: Mace, SABRE, RESQME, CareAlert Canada ; Robocopp
  • What are the target markets of the competition?  e.g., women, joggers, elderly
  • What marketing approach do they use? (e.g., for personal safety and self-defense)

Peter Turkstra Library,  Redeemer University , 777 Garner Road East, Ancaster, ON, L9K 1J4, Canada
Circulation Desk Telephone: 905.648.2139 ext. 4266, Email:   library@redeemer.ca