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Researching Organization Strategy
What to look for:
- Information about the company/organization
- Who are the key stakeholders?
- Who are key competitors and what are the dynamics of the industry?
- Broader environment in which the company / organization operates
- Political, Economic, Social and Technological external factors
- Include facts & stats
Internal (Primary):
- Source of information is the company / organization itself.
- e.g. company website, annual reports, presentations
External (Secondary):
- Source of information is external to the company
- e.g. news reports, articles
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