Guides: BUS 363: International Business: Market Information

1. Government/Public Sources of Market Information

Census profiles (Statistics Canada) This link opens in a new window
Search for demographic data for large and small communities. Topics included: Population & dwelling counts, Age, Marital status, Family characteristics, Households, and Language.

Census Geography (Stats Canada)
"Census geography covers a wide range of geographic areas – from provinces and territories down to city blocks. These geographic areas have boundaries, names, and other information that make it possible to locate them on the ground and relate census data to them."

National Household Survey (NHS) This link opens in a new window
Search by topic: e.g., Aboriginal peoples, Immigration & Ethnocultural diversity, Education & Labour, Mobility & Migration, Income & Housing.

Survey of household spending, dwelling characteristics and household equipment
Household Spending Summary Tables
The Daily (by Statistics Canada)
You can read the Daily in several ways, e.g. “Releases by subject” with 32 subject categories.
Canada Year Book
Data compiled from Statistics Canada sources. Articles provide analysis and graphics.
Stats Canada Publications
Find Stats Can surveys and research papers by title, subject and catalogue number.
Canada Post: Householder counts and maps
"Canada Post's Householder Counts and Maps help Direct Marketers to target their audiences by providing information on the counts of houses, apartments, farms and businesses throughout Canada, along with associated Forward Sortation Area (FSA) and Letter Carrier Walk (LCW) maps."

U.S. Consumer Expediture Survey (Bureau of Labor Statistics) This link opens in a new window
Data on the buying habits of American consumers gathered on behalf of the Bureau of Labor Statistics by the U.S. Census Bureau. It also includes data on consumer incomes and other characteristics. Updated annually.

CIA World Factbook The World Factbook provides basic intelligence on the history, people, government, economy, energy, geography, environment, communications, transportation, military, terrorism, and transnational issues for 266 world entities.

2. Find recent articles in newspapers, magazines, trade journals, and scholarly journals

Gather information on consumer behaviour, marketing strategies, or advertising media. Use the library databases to locate articles in newspapers, business magazines, trade journals, or scholarly journals.

A sample search on Marketing strategies to women:

A sample search on Marketing/Advertising to adolescents: