Generation Z
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Auditory Contributions to Food Perception and Consumer Behaviour
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What we hear before and/or while we eat and drink often affects our tasting experiences. The focus of Auditory Contributions to Food Perception and Consume Behaviour is to provide a state-of-the-art summary on how such music and ambient inputs can influence our expectations, our purchasing behaviour, as well as our product experience. Much of the research collected together in this volume relates to 'sonic seasoning' This is where music/soundscapes are especially chosen, or else designed/composed, in order to correspond to, and hence hopefully to modify the associated taste/aroma/mouthfeel/flavour in food and beverages. The various chapters collected together in this volume provide a state-of-the-art summary of this intriguing and emerging field of research, as well as highlighting some of the key directions for future research. Contributors are Sue Bastian, Thadeus L. Beekman, Jo Burzynska, Andrew Childress, Ilja Croijmans, Silvana Dakduk, Alexandra Fiegel, Apratim Guha, Ryuta Kawashima, Bruno Mesz, Kosuke Motoki, Rui Nouchi, Felipe Reinoso-Carvalho, Pablo Riera, Marijn Peters Rit, Toshiki Saito, Han-Seok Seo, Mariano Sigman, Laura J. Speed, Charles Spence, Motoaki Sugiura, Marcos Trevisan, Carlos Velasco, Johan Wagemans, and Qian Janice Wang.
Building Blocks of Sales Enablement
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Entertainment, media & advertising market research handbook 2019-2020
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Examining the Role of Well-Being in the Marketing Discipline
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Volume 17 of Research in Occupational Stress and Well Beingis focused on the stress and well-being related to the marketing discipline. This volume is focused on the connections between employee stress, health, and well-being as it relates to marketing, sales, and customers. We have 7 chapters devoted to critical topics such as internal selling, stress at the consumer-employee interface, how leaders can affect the customer experience, and the unique stressors associated with being a persuasion agent. Further, we have two comprehensive empirical reviews of topics in this domain. The first examines the degree to which positive psychology constructs relate to sales performance. The second examines customer mistreatment towards employees and how it impacts their well-being. The final chapter takes a more practitioner perspective and examines the importance of taking into account stress tolerance when selecting and training sales personnel. The objective of this series is to promote theory and research in the increasingly growing area of occupational stress, health and well-being, and in the process, to bring together and showcase the work of the best researchers and theorists who contribute to this area. Questions of work stress and well-being span many disciplines and many specialized journals. One of the virtues of this series has been to provide a multidisciplinary and international platform that gives a thorough and critical assessment of knowledge, and major gaps in knowledge, on occupational stress and well-being.
Grow, Build, Sell, Live : a Practical Guide to Running and Building an Agency and Enjoying It
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Agency leaders spend the majority of their time on three areas - their people, clients and new business. These are all important levers for consultancy growth. But too often, agency owners forget two more essential tools for growth: attention to the numbers, and investment in their leaders. The consultancy leadership role can seem like an endless stream of fires to put out. It can leave leaders feeling as if their team, or their clients, are running their business rather than themselves. That's where this book comes in. Grow, Build, Sell, Livefeatures practical and implementable advice and tools to address the day-to-day reality of running a successful agency. In addition to giving guidance on people, clients and new business, the book covers leadership and the numbers in detail to ensure leaders have the tools and knowledge to be in control. The content draws on proven approaches, helpful science and real-life examples to give practical recommendations to improve readers' ability to achieve the controlled growth which is essential to agency success. If you are thinking about starting your own agency; have started one and hit your first round of growing pains, or are a veteran looking for an exit, this book is for you. It will appeal to current and aspiring agency owners who want to understand and be conscious of their choices and take control of their agency.
Dealing with Socially Responsible Consumers Studies in Marketing
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Moral reasoning at work : rethinking ethics in organizations
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Radical Integrity: 7 breakthrough strategies for transforming your business, sales, and life
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Radical Integrity helps those who have dreamed of becoming a successful leader to become impactful for their team while having a happy, prosperous home life. Leadership in the workforce can be difficult to accomplish and maintain because sales become stagnant or failing, teammates keep quitting, job loss is rising, and the stress carries over into one's personal life. Even those who have tried it all from books to training, have difficulty breaking the cycle. Radical Integrity is here to help those who have dreamed of being a successful sales leader become impactful to their team and clients and have a flourishing home life. Within Radical Integrity, readers learn: The truth about why they are not seeing success and how to change it Sales tips on how to increase their sales revenue up to 400% How to create and lead a team that results in top performance and no turnover How to get their dream client in 90 days How to double their income in the next 12 months Strategies for a happy home life Those who are serious about becoming the leader they were born to be, and they want to make an impact that lasts, then Radical Integrity is here to help.
Myths of Marketing
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Marketing Management
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The Fourth Industrial Revolution
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AI Strategy for Sales and Marketing
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Beyond Product: How Exceptional Founders Embrace Marketing to Create and Capture Value for their Business
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Buyer Personas: a Complete Guide - 2020 Edition
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How do you track customer value, profitability or financial return, organizational success, and sustainability? How will you know when its improved? What are the strategic priorities for this year? What information do you gather? What scope do you want your strategy to cover? This astounding Buyer Personas self-assessment will make you the entrusted Buyer Personas domain adviser by revealing just what you need to know to be fluent and ready for any Buyer Personas challenge. How do I reduce the effort in the Buyer Personas work to be done to get problems solved? How can I ensure that plans of action include every Buyer Personas task and that every Buyer Personas outcome is in place? How will I save time investigating strategic and tactical options and ensuring Buyer Personas costs are low? How can I deliver tailored Buyer Personas advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Buyer Personas essentials are covered, from every angle: the Buyer Personas self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Buyer Personas outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Buyer Personas practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Buyer Personas are maximized with professional results. Your purchase includes access details to the Buyer Personas self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Buyer Personas Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
The Big Book of HR, 10th Anniversary Edition
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Data-Driven Marketing Content
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In the world we live in today, more data is being generated than at any other period in human history. However, this wealth of information is causing a data dilemma for small to medium sized enterprises (SMEs), entrepreneurs, and practitioners. With marketing companies and experts struggling to produce business content that delivers strong marketing results and SME's being overshadowed by data-aware super-brands that are already heavily investing in data-driven content, Lee Wilson offers a solution that can rectify the performance divide. Data-Driven Marketing Content: A Practical Guideempowers businesses, regardless of industry, size, or competition level, to understand, identify and act on big-data opportunities. The guide shares unique processes, approaches, and frameworks which can be applied to every company need, leading you towards efficient and effective content creation that repeatedly returns on investment. Through a combination of practical expertise and personal insights, this book instructs and enables practitioners and entrepreneurs to overcome everyday business content barriers and yield increased results from every piece of content created.
Jeffrey Gitomer's Sales Manifesto
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Jeffrey Gitomer's SALES MANIFESTO Imperative Actions You Need to Take and Master to Dominate Your Competition and Win for Yourself...For the Next Decade After 50 years of successfully making sales all over the world.After delivering more than 2,500 customized speeches to the worlds biggest companies. After establishing an unrivaled social platform with millions of views and followers.After leading the marketplace with Sell or Die podcast.After delivering more than 350 sold-out public seminars to audiences all over the globe.After writing 13 best selling books including The Sales Bible and The Little Red Book of Selling Jeffrey Gitomer has finally written the SALES MANIFESTO. A book that sets the standard, and lays bare what it will take for salespeople to succeed now, and for the next decade.The book, and it's resource links, will take you, the reader to explanations that will disrupt old world sales tactics that no longer resonate with buyers, and sets easy to understand and implement elements of what it will take to win more profitable sales.Here's a brief explanation of what's in store as you read, watch, learn, and implement:The MANIFESTO identifies in simple language the 5.5 parts of the new sale, and builds easy-to- learn and easy-to-implement models for each component:1. Value Attraction (creating social messages that make the reader want more)2. THEM Preparation (planning strategy, getting ready, and executing)3.Value Engagement (attraction PLUS value)4. Connection and Completion (perceived value beyond price in both how to connect and connect to make a sale)5.Building profitable long-term relationships (loyal, value driven customers)5.5 Building a permanent referable first-class reputation (both online and community based)This book is not just the answer it's a no bullshit book of ANSWERS and ACTIONS that will put you on top of your sales world and keep you there.MANIFESTO is not just MORE.MANIFESTO is Think.Read. Experience.Observe. Collect ideas and friends.Expose your thoughts.Attract. Prepare and Be Prepared.Internet. Intend.Engage.Relate. Differentiate.Prove value.Serve with pride.Reward yourself and others.
Let Me Speak to the Manager!
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Once your customer asks to speak to the manager, your business is on the line and your reputation is at risk. If you do not handle the situation sensitively, it's all downhill from there. Let Me Speak to the Manager! teaches how to keep customers from reaching the point of total frustration.Dr. Boland presents an in-depth explanation of how a manager's influence and leadership can change employee attitudes. The key to avoiding unpleasant events is to make sure they do not occur. Let Me Speak to the Manager! teaches how to work with salespeople, employees, and customers.
Marketing Analytics
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The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter the 2020s. As they illustrate, big data analytics is the engine that drives marketing, providing a forward-looking, predictive perspective for marketing decision-making. The book presents actual cases and data, giving readers invaluable real-world instruction. The cases show how to identify relevant data, choose the best analytics technique, and investigate the link between marketing plans and customer behavior. These actual scenarios shed light on the most pressing marketing questions, such as setting the optimal price for one's product or designing effective digital marketing campaigns. Big data is currently the most powerful resource to the marketing professional, and this book illustrates how to fully harness that power to effectively maximize marketing efforts.
On Trend: the business of forecasting the future
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Trends have become a commodity--an element of culture in their own right and the very currency of our cultural life. Consumer culture relies on a new class of professionals who explain trends, predict trends, and in profound ways even manufacture trends. On Trend delves into one of the most powerful forces in global consumer culture. From forecasting to cool hunting to design thinking, the work done by trend professionals influences how we live, work, play, shop, and learn. Devon Powers' provocative insights open up how the business of the future kindles exciting opportunity even as its practices raise questions about an economy increasingly built on nonstop disruption and innovation. Merging industry history with vivid portraits of today's trend visionaries, Powers reveals how trends took over, what it means for cultural change, and the price all of us pay to see--and live--the future.
Winning Her Business
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Stage (Not Age)
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The dark side of our digital world : and what you can do about it
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Subprime Attention Crisis
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