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BUS 357: Consumer Behaviour

1. To better understand the context of your product, select databases that provide Scholarly Articles:

EBSCO Databases to include in your search:

  • Academic Search Ultimate
  • Business Source Elite
  • Regional Business News

2. Find more subject headings by checking the Subjects field :

For example:

  • personal emergency response systems
  • duress alarm systems
  • medical alert systems
  • personal alert devices

3. Refine your Results with filters:

Refine your Results with filters:

Scholarly (Peer Reviewed) Journals: 

Useful for research reports about anxiety, crime and safety in different contexts:

  • intimate partner violence
  • domestic violence
  • college campuses

Use Magazines & News articles (non-scholarly peer reviewed) & Trade journals for product reviews:

  • Same databases but remove the “Scholarly peer reviewed”
  • Access to the current popular press
  • Articles about recent crimes and trends
  • Safety for the elderly, safety for women, safety in hospitals (ideas for target markets)

4. Narrow your search by choosing a Target Market:

Add a box of keywords (e.g. the elderly):  Use the AND operator between boxes. Use the OR operator inside a box (between related terms).

5. How to find articles about Marketing & Advertising:

Peter Turkstra Library,  Redeemer University , 777 Garner Road East, Ancaster, ON, L9K 1J4, Canada
Circulation Desk Telephone: 905.648.2139 ext. 4266, Email: