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BUS 357: Consumer Behaviour

1. Government/Public Sources of Market Information

2. Find recent articles in newspapers, magazines, trade journals, and scholarly journals

Gather information on consumer behaviour, marketing strategies, or advertising media. Use the library databases to locate articles in newspapers, business magazines, trade journals, or scholarly journals.

A sample search on Consumer behaviour & online shopping: (select Academic Search Ultimate, Business Source Elite, and Regional Business News in EBSCOhost)

A sample search on Marketing strategies to women:

 A sample search on Marketing/Advertising to adolescents:

3. Advertising & Mass Media Data:

Peter Turkstra Library,  Redeemer University , 777 Garner Road East, Ancaster, ON, L9K 1J4, Canada
Circulation Desk Telephone: 905.648.2139 ext. 4266, Email:   library@redeemer.ca