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BUS 357: Consumer Behaviour


Turnitin is a tool to prevent plagiarism. Your instructor will give you details about submitting your paper to his/her course assignment on Turnitin. It will then identify 'unoriginal content' by highlighting similarities in its bank of internet, academic and student paper content. If the Similarity Report has been made available by your instructor, you will see similar or matching text:

For more information, see the Student Quick Start Guide on the Turnitin website.

Paper and Digital Copying Guidelines

Redeemer's license with Access Copyright provides students and faculty and staff with permission to copy within or in support of our institution's mandate, in addition to ways that are covered by fair dealing and other permitted uses under the Canadian Copyright Act.

What may I copy?

You may copy portions of any published work in Access Copyright’s repertoire. Search for your title by using their Look-up tool. For example:

How can I create and distribute copies?

For published works in Access Copyright’s repertoire, you can:

  • Photocopy, fax, scan, print or fax copies
  • Store copies on a hard drive, USB stick or on a Secure Network (e.g. Discovery)
  • Transmit by email, upload or post copies within a Secure Network (e.g. Discovery)
  • Project and display copies, such as on overheads, on LCD or plasma monitors, or interactive whiteboards.
  • Make copies for the purposes of interlibrary loan, creating alternate format copies and managing library collections
  • Create Course Collections (e.g. course packs or Discovery links). Course collections are paper compilations of published works and digital copies of published works that are emailed, linked or hyperlinked, posted, uploaded to or stored on a Secure Network as part of a course of study.

How much may I copy?

You may copy up to 20% of a book or:

  • An entire article from a magazine, journal or newspaper
  • a complete chapter, short story, poem or an entire artistic work

There are no limits on the quantity of copies you can make. More information is available at

Can I request permission to copy beyond the limits?

You can request permission to copy from 20% to 25% of a covered title on a pay-per-use basis (12 cents per page) and permission can be requested through the lookup tool.

For help with citing your sources, contact a librarian.  Students and faculty are welcome to drop in with questions or set up in-depth research appointments with a librarian. 

The Research Assistance Desk is staffed by professional librarians during business (day-time) hours Monday to Friday.

Our librarians will gladly assist you, either at the Research Assistance desk or by phone or email.

Peter Turkstra Library,  Redeemer University , 777 Garner Road East, Ancaster, ON, L9K 1J4, Canada
Circulation Desk Telephone: 905.648.2139 ext. 4266, Email: