This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments, all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes.
Murray Milner revisits the most character-shaping status system we ever encounter, showing how it works and why-and how it is also shaping our entire consumer society. Freaks, Geeks, and Cool Kidsargues that the teenage behaviors that annoy adults do not arise from "hormones," bad parenting, poor teaching, or "the media," but from adolescents' lack of power over the central features of their lives: they must attend school; they have no control over thecurriculum; they can't choose who their classmates are.
Generation Y has grown up in an age of the brand, bombarded by name products. In Branded, Alissa Quart illuminates the unsettling new reality of marketing to teenagers, as well as the quieter but no less worrisome forms of teen branding: the teen consultants who work for corporations in exchange for product; the girls obsessed with cosmetic surgery who will do anything to look like women on TV; and those teens simply obsessed with admission into a name-brand college. We also meet the pockets of kids attempting to turn the tables on the cocksure corporations that so cynically strive to manipulate them.
Substance abuse, gambling, sexual promiscuity, violence, mental health problems, suicide: all are risky and dangerous consequences of adolescent instability. Through the implementation of psychological research and basic theories, Johnson and Malow-Iroff expertly assess each specific risk behavior as it correlates with demographics, socio-economic statuses, and cultural factors surrounding today's youth.
This text provides a survey of the relationship between children and those mass media found in the home--radio, television, and the Internet. Using a theory-based approach, with attention to developmental, gender, ethnic, and generational differences, author Rose M. Kundanis explores the nature of these relationships and their influences on children and families, looking at the experiences children have at various developmental ages and across generations. She reviews children's own experiences with media and examines the variety of effects that can operate due to children's perceptions at different ages.
From Internet censorship to sex and violence on television and in video games to debates over rock lyrics, the media and their affect on children and adolescents is one of the most widely debated issues in our society. The Encyclopedia of Children, Adolescents, and the Media presents state-of-the-art research and ready-to-use facts on the media's interaction with children and adolescents. With over 400 entries, the two volumes of this resource cover the traditional and electronic media and their controversial impact.
This book gives readers a balanced look at the issue of advertising to children and its surrounding arguments. Advertising to Children familiarizes readers with the basics of marketing and selling products, the history of children as consumers, current marketing strategies, food marketing, branding, and overconsumption. Color photos and informative sidebars accompany easy-to-follow text. Features include a timeline, facts, additional resources, web sites, a glossary, a bibliography, and an index.
Can text messaging be an effective marketing tool for reaching teens? Have tweens become more aware of advertising and brands? To what degree does online advertising target children and teens? This informative edition presents essays and articles from diverse viewpoints on the topic of advertising and teenage behavior.
The prime objectives of the Office of Research are to improve international understanding of issues relating to children’s rights and to help facilitate full implementation of the Convention on the Rights of the Child in developing, middle-income and industrialized countries.