Identify the industry that your startup company would operate in. Use a standard industry classification code such as NAICS.
NAICS: North American Industry Classification System
It was developed jointly by Canada, the US, and Mexico and divides the economy into:
NAICS codes are comparable across Canada, the US, and Mexico at the 5 digit code level. Note: unique national industries will have a 6 digit code.
You can identify competitors using a variety of business or company directories, databases, and web sites. You can often identify competitors within the same industry by searching by NAICS code or by keywords in the NAICS description.
