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BUS 461: Entrepreneurship: Market Assessment

Who should be your customer?

Who will be your target market?  Where do they live?  How old are they?  How much money do they make?  You'll need to attach some numbers to this group to help you quantify their buying power for your business plan.  Some of the sources on this page should help you do that.

Advertising & Mass Media Data:

Find recent articles in newspapers, magazines, trade journals, etc.

Gather information on consumer behaviour, marketing strategies, or advertising media. Use the library databases to locate articles in newspapers, business magazines, trade journals, or academic journals (also referred to as peer-reviewed or scholarly journals) on your topic.

A sample search on Consumer behaviour & online shopping: (select All Databases in EBSCOhost)

A sample search on Marketing strategies to women: (select All Databases in EBSCOhost)

 A sample search on Marketing/Advertising to adolescents: (select All Databases in EBSCOhost)

Library Resources related to Market Assessment:

Peter Turkstra Library,  Redeemer University , 777 Garner Road East, Ancaster, ON, L9K 1J4, Canada
Circulation Desk Telephone: 905.648.2139 ext. 4266, Email:   library@redeemer.ca