The Laws of Brand Storytelling: Win--And Keep--Your Customers' Hearts and Minds by 
Storynomics: story-driven marketing in the post-advertising world by 
The Storyteller's Secret: from TED speakers to business legends, why some ideas catch on and others don't by 
What's Your Story? : storytelling to move markets, audiences, people, and brands by 
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Tell Me about Yourself: Six Steps for Accurate and Artful Self-Definition. by Sample Topic: The uses of storytelling in business
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