HUM 210: Understanding our World Through the Arts: Storytelling in Business

The Laws of Brand Storytelling: Win--And Keep--Your Customers' Hearts and Minds by Ekaterina Walter; Jessica Gioglio.

Storynomics: story-driven marketing in the post-advertising world by Robert Mckee; Thomas Gerace

The Storyteller's Secret: from TED speakers to business legends, why some ideas catch on and others don't by Carmine Gallo

What's Your Story? : storytelling to move markets, audiences, people, and brands by Ryan Mathews; Watts Wacker

The Best Story Wins by Matthew Luhn

Let the Story Do the Work by Esther Choy

Manual for Developing Intercultural Competencies by Darla K. Deardorff

The Power of Data Storytelling by Sejal Vora

Sell with a Story : how to capture attention, build trust and close the sale

Tell Me about Yourself: Six Steps for Accurate and Artful Self-Definition. by Holley M. Murchison