Lead with a Story : a guide to crafting business narratives that captivate, convince, and inspire by Paul SmithPublication Date: 2012-08-31
Whether you're trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between lackluster enthusiasm and a rallying cry. This how-to guidebook shows readers how powerful stories can help define culture and values, engender creativity and innovation, foster collaboration, build relationships, provide coaching and feedback, and lead change. Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for today's leaders. Many highly successful companies use storytelling as a leadership tool.