The Laws of Brand Storytelling: Win--And Keep--Your Customers' Hearts and Minds
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Storynomics: story-driven marketing in the post-advertising world
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The Storyteller's Secret: from TED speakers to business legends, why some ideas catch on and others don't
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What's Your Story? : storytelling to move markets, audiences, people, and brands
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Sell with a Story : how to capture attention, build trust and close the sale
Tell Me about Yourself: Six Steps for Accurate and Artful Self-Definition.
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Sample Topic: The uses of storytelling in business
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